We’re thrilled to announce that Speed Communications has been appointed by Co-op to deliver PR support following a competitive pitch process.
The appointment will see Speed work in close partnership with Co-op’s award-winning in-house PR team to deliver campaign-led activity that drives national and regional coverage around sustainability, responsible sourcing, British agriculture, and Co-op’s ethical initiatives. The scope of work includes integrated corporate and consumer PR projects designed to promote the Co-op difference.
Kelly Pepworth, Managing Director at Speed said:
“Co-op is one of the UK’s most respected and trusted brands, with values that align closely with our own. We’re delighted to have been chosen to support them at such an exciting moment in their journey as the business strengthens its position as a trusted voice in the community and champions the issues that matter most to its members and communities across the UK. They join our growing retail and food portfolio and will be partnered by an expert team at Speed whose creative thinking matches their client passion.”
Catherine Turner, Head of Co-op Group External Communications said:
“Speed impressed us with their creativity, strong media relationships, and proven ability to deliver complex campaigns across both consumer and B2B audiences. Their values align closely with ours, and we’re confident they’re the right partner to help deliver our ambitious communications agenda – ensuring Co-op has a strong, credible voice in the conversations that matter most to our members, customers, and partners.”