We’re delighted to announce that Speed has been appointed by the iconic premium Italian tomato brand Cirio to deliver its UK PR activity!
As one of the first companies in the world to tin tomatoes and vegetables, Cirio is a truly iconic brand, supplying delicious produce to kitchens across Italy and beyond since the 1850s. Uniquely owned by a collective of more than 14,000 farmers, Cirio oversees every stage of production – from sun-drenched Italian fields to supermarket shelves. When you cook with their produce, you can savour the knowledge that your tomatoes travel no more than 50 miles from the moment they’re picked to the minute they’re tinned.
Our creativity, alongside our strong reputation in food and drink PR – with clients including BRITA, illy, Popeyes and Co-op – ultimately secured our partnership with Cirio. We’ll work closely with the team to deliver campaign-led PR that highlights its heritage, quality and commitment to responsible sourcing, building brand awareness and strengthening its position as a trusted, high-quality food brand in the UK.
Kelly Pepworth, Managing Director at Speed Communications, said:
“Cirio is a truly iconic brand with an incredible heritage and a powerful story to tell. We’re delighted to be partnering with the team to help bring that story to life for UK audiences, combining creativity, cultural relevance and strategic PR to build meaningful connections with consumers. Cirio is a fantastic addition to our growing food and drink portfolio, and we’re excited to get started.”
Matteo Polgrossi, Cirio’s UK Brand Manager added:
“Speed demonstrated a strong understanding of our brand, our values and our ambitions for the UK market. Their creative thinking, strategic approach and expertise in food and drink PR made them the standout choice. We’re looking forward to working together to deliver impactful campaigns that celebrate Cirio’s quality, provenance and passion for great food.”
We have some very exciting plans for Cirio and can’t wait to get started!
Does your brand need a boost? Get in touch to see what Speed Communications can do for you.