Are you looking for a PR partner with power to get your business seen and heard by the right audiences? Get in touch – we’d love to talk.
When The Payments Association relocated its flagship event, PAY360, to ExCeL London, transforming it into the largest dedicated payments-focused event in the UK, Speed was tasked with elevating its profile and driving media engagement.
We developed a comprehensive media relations and briefing programme to secure high-profile interview opportunities and maximise coverage.
This strategic approach attracted 43 press attendees, including journalists from The Telegraph, FinTech Intel, and Payment Expert, as well as broadcast journalists from CNBC, The Evening Standard, and the Financial Times, some of whom also chaired panel sessions.
Our campaign resulted in:
PAY360 2024 attracted over 4,000 attendees, representing the entire payments ecosystem, with plans to grow by 50% next year.
Through strategic PR and media relations, Speed helped solidify PAY360’s status as a must-attend event in the payments industry.
Are you looking for a PR partner with power to get your business seen and heard by the right audiences? Get in touch – we’d love to talk.