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Life is Better Filtered for BRITA Professional

Client: BRITA
Influencer Marketing Social Media Storytelling

BRITA Professional needed to emphasise the water filtration as a business priority, creatively showcasing the brand’s expertise and heritage whilst securing quality business leads.

Our response incorporated a killer creative platform and multichannel content strategy. It smashed KPIs and helped contribute to a record sales year. We revealed insight driven toolkits at innovative event formats – everything from hosting a coffee inspired feast to an immersive VIP dinner which transported guests to the future.

This year-long initiative provided opportunities for collaboration, positioning BRITA as a catalyst for change and best practice.

The campaign generated over 12,000 report downloads, hundreds of leads (three times the target amount) as well as a 25% increase in web traffic. It was also a multi award-winning campaign – PRCA Dare Awards, The Drum Awards for PR, the UK Content Awards and the Global Content Awards.

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Want to talk?

Are you looking for a PR partner with power to help generate campaigns so strong they smash KPIs and win awards? Get in touch – we’d love to talk.

Clare Cooper, Director, Business & Corporate