Did you know that the average Brit has 1,598 photos on their phone camera roll, but nearly 20% of us rarely look back at them?
This is the insight that drove Memory Makers our latest campaign for Haven Holidays, which encourages consumers to ‘free their memories’ and shouts about its new MORE positioning. Having announced that Brits are suffering from a new phenomenon “Untapped Memory Syndrome” where all their memories are locked away and lost, we set up physical spaces for consumers to print photos and free their memories, while highlighting how Haven gives you more.
To date we’ve secured 9 pieces of national coverage, 22 broadcast interviews with Clinical Psychologist Dr Angharad Rudkin who discussed the impact of freeing memories with physical photos, 44 regional pieces and a whole host of engaging influencer content – and we’ve only just begun! What’s more, our immersive beach inspired photo-printing pop-ups which enlisted the senses with heat lamps, seaside scents and sounds, to provide shoppers with a taste of Haven’s coastal offering saw over 1,000 shoppers engage with the brand at the Bullring in Birmingham and Trafford Centre in Manchester.