Speed has been recognised as one of the top 10 B2B PR agencies in the B2B Marketing Agencies Benchmarking Report 2026 and ranked in the top 40 B2B agencies overall.
The recognition comes as B2B communications continues to evolve rapidly. Budgets are growing, briefs are getting bolder and the best B2B brands are investing in reputation and influence the way the best consumer brands always have. The benchmarking report makes clear that agencies leading with communications strategy aren’t just holding their ground, they’re strengthening their role in the marketing mix.
Clare Cooper, Director, Business & Corporate at Speed, said: “The brands winning in B2B right now are the ones with a genuine point of view, not just a product to promote. More than 70% of B2B research happens before a buyer ever speaks to a salesperson, which means thought leadership isn’t a nice-to-have anymore, it’s a pipeline tool. The smartest B2B brands understand that and they’re investing accordingly.
“Buyers aren’t just googling, they’re asking AI tools to summarise a landscape or recommend a provider. Those tools cite sources, which means being findable now depends on being referenced by trusted outlets. Thought leadership, expert commentary and earned media are the building blocks of GEO and that puts PR right at the centre of modern B2B visibility.”
The release of the benchmarking report also coincides with growing evidence that creativity is reshaping B2B communications. Buyers are people first, and the most awarded B2B work of recent years has combined data-driven storytelling, provocative research and real human emotion to cut through in competitive markets.
For more information on Speed’s B2B communications offer, please contact [email protected]