Since 1907, Jakemans has stood for one simple but powerful truth: voices matter. As the UK’s No.1 cough and throat lozenge brand1, it has long protected the nation’s voices, but this campaign was about taking that legacy further. Reaching new audiences, inspiring fresh moments of use, and proving that even the everyday can feel marvellous.
The Challenge: Show the true power of a voice to uplift, motivate and move people to action.
Our Approach:
Through Jakemans’ Marvellous Moments platform, Speed created Marvellous Motivation: an insight-led, cross-platform campaign celebrating the profound impact of hearing the right words at the right time.
Consumer research uncovered the quotes Brits find most motivating and revealed the true power of hearing those words spoken aloud creating an emotional connection to the story. This insight became the heartbeat of the campaign.
We brought it to life with legendary motivational coach Alison Edgar MBE, who explored the psychology of motivation and fronted a full broadcast day across regional radio reaching people in real moments, when motivation matters most. From commutes to coffee breaks, Jakemans didn’t just join the conversation, it sparked it.
The campaign flowed seamlessly into social, powered by a dedicated content calendar, bespoke creative assets, and amplification through a social partnership with the UK’s youngest city mayor and speaking coach – Ayo Sokale. Through a series of emotive Instagram stories and reels she brought the campaign to life by embodying motivation and uplifting others, with Jakemans’ soothing menthol flavours helping her do just that. Paid social supercharged reach, introducing Jakemans to new audiences precisely when they needed motivation most.
Timing Matters: Launching in winter placed Jakemans front and centre at a moment when voices are under the most strain due to seasonal colds and festive chatter. A second burst in January tackled the post-holiday slump head-on, helping audiences reset, refocus and start the year with marvellous moments to spark positivity.
The Results:
The Outcome: A campaign that resonated, inspired action, delivered measurable impact, and reinforced Jakemans as the champion of voices when they matter most. Everyday moments made truly marvellous.
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1 Kantar, 2025. Winter Category Review 2025, 23 March 2025
Brits Top Motivational Quotes