Looking for influencer activations that drive results like these? Get in touch.
We’re turning the spotlight on some standout influencer campaigns we’ve recently brought to life for our clients — from launching a world-famous chicken restaurant, to celebrating friendship with a sweet twist, and infusing influencers’ homes with uplifting, joy-filled scents.
To kick off 2025 we launched a heartwarming Instagram campaign that celebrated female friendship. Not only did this campaign land around Galentine’s Day, it also coincided with the release of Bridget Jones: Mad About the Boy, which resonated deeply with the core audience.
TV celebrity, Kate Lawler, was picked to spearhead this campaign thanks to her relatable nature and engaging social platform. Kate produced some top-quality content that and celebrated friendship, laughter, and indulgent moments that make life so delicious, which of course linked back to Lily O’Brien’s key messaging.
It’s not every day we get to support a huge launch happening right here in our own city, but when Popeyes UK said they were coming to Bristol for the very first time, we knew we had to make it big! When it comes to fast food reviews, there was only one influencer for the job – Kane Hinge.
Bristolian Kane knows his stuff when it comes to fried chicken and fries, and with over 3m TikTok viewers watching his viral McDonalds chicken box meal content, we knew he would deliver.
As the Bristol location was kept a secret, we orginally wanted to use Kane to capture content in a treasure hunt style activity to finally reveal the location to the public via social media channels, however the location was leaked, so we went back to the drawing board!
We stripped it back, and realised that Kane’s most authentic, natural, and engaging content isn’t briefed, it’s just him being him, so that’s what we did.
Kane, 1/5 of the Welsh Five, was invited down to the Bristol location to try out specially selected menu items before it was open to the public. He even got the chance to make Popeye’s world-famous chicken sandwich for himself. Content was shot, edited, and live within less than 24 hours, and has generated some seriously impressive results across TikTok and Instagram. You can watch it here.
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Influencer gifting can be such a hit & miss approach for many brands. Gifts get sent out to influencers, and results are minimal. However, this approach for household name, Zoflora, is working wonders in not only generating brand awareness, but also providing own social channels with some glorious user generated content.
Throughout Q1 the approach for Zoflora has been to target house proud influencers who love to clean, with a selection of new products. Each activity saw influencers gifted a beautifully designed mailer to encourage that ‘Instagramable Moment’.
Influencers not only shared unboxing content, but they also went further to share how they use the cleaning product. From ‘Sunday Resets’ to ‘Spring Cleaning’, content was rich, exciting, and full of key messaging. One influencer even admitted how cleaning can be therapeutic way of coping with their ADHD.
Although these influencers were only gifted product, they created content as if they were briefed, which for our client was music to their ears.
During January to March, we gifted 109 influencers, and a total of 88 influencers shared content.
Looking for influencer activations that drive results like these? Get in touch.