Household favourite Olbas has been helping families find relief from colds for generations. As a trusted natural decongestant brand, Olbas is a go-to for congestion relief.
To keep Olbas top of mind every winter season, we combine brilliant creative thinking with hardworking media prowess. As part of our always-on press office, we were tasked with driving awareness of Olbas’ essential role in helping families stay prepared for winter illnesses while reinforcing the effectiveness of its extensive product range.
When it comes to winter wellness, we saw that families across the UK were on the hunt for expert advice on managing cold and flu season. By keeping a close eye on NHS data and Google Trends, we spotted a surge in households searching for relief, so we jumped into action.
To get Olbas at the heart of the seasonal health conversation, we answered the all-important question: what should every family have in their at-home medicine box to be relief ready?
Enter GP Dr. Roger Henderson, our go-to spokesperson for health expertise. Through strategic media outreach, we secured widespread media coverage to ensure Olbas was front and centre when families needed it most.
Every article signposted readers to Olbas’ Help & Advice landing page, reinforcing the brand’s expertise and signposting to increase product consideration. Through four high-quality online features, we reached over 550 million readers at publications that held an average Domain Authority (DA) of 87, to drive widespread awareness, build trust and reinforce Olbas as the go-to for families seeking relief from congestion.