Are you looking for a PR partner with power to get your business seen and heard by the right audiences? Get in touch – we’d love to talk.
When BRITA Professional launched its most innovative product to date – the PURITY C iQ filter – they aimed to connect with the soul of the coffee industry.
Enter the Grounds of Innovation campaign, designed to celebrate the creativity and pioneering spirit that coffee shops have championed for centuries.
Our industry-first concept introduced alternative blue plaques to honour ten independent coffee shops across the UK as hubs of innovation and great ideas. Each was handpicked by an expert industry panel, recognising their contributions to both coffee culture and community. This was paired with exclusive research showing that Brits remain deeply committed to their beloved coffee culture, with 50% prioritising café-brewed coffee even in challenging times.
The campaign’s impact was far-reaching, generating over 1 million interactions while shining a spotlight on BRITA’s game-changing product. Beyond showcasing innovation, it provided much-needed support to independent coffee shops navigating rising costs and shrinking margins, helping them thrive when they needed it most.
View video below:
Are you looking for a PR partner with power to get your business seen and heard by the right audiences? Get in touch – we’d love to talk.